![]() ![]() We believe that there’s customer interest in joining a group that… We believe that customers want to get more… We believe that participants can reliably lose 2kg per month by following our program. We believe that customers will pay an $20 per month for unlimited access to our platform. We believe that we can form a partnership with… We believe that our team can serve 90 customers per hour. We believe that customers are willing to change providers for a 10% discount. the business won’t work if this assumption is wrong. There are a lot of assumptions you can test, and we want to focus on those that are crucial to the model, i.e. It’s important that we state our most critical assumptions, rather than letting them hide beneath the surface. That’s what is so great about this process – you can’t say it isn’t fair. You shouldn’t be afraid of stating your beliefs, or afraid of checking your guesses.Ī good test should be measurable, and the pass rate should be set before the results are in. These are great questions, because they create clarity and set a fair benchmark. These give your idea every chance to prove its worth. They ask you four questions that may feel uncomfortable, but are here for your benefit. Test cards are brutally honest and relentlessly fair. My question is, do you want to go through the process now or once you’ve built up expectations with your friends, family, team and customers? Grieving is the right word – being wrong about something feels terrible. If you’re wrong, you can begin the grieving process early and with minimal regret, then get started on making changes to the idea. If you’re right, then you have added evidence to support your beliefs, which will help in attracting investment, raising your valuation, recruiting staff, and will give you the confidence to boost your marketing budget. The good news is, assumptions testing is massively valuable for you and your model. They don’t want to verify their assumptions, they want to treat them as fact and keep moving. That’s because a Test Card takes your guesses and turns them into verifiable assumptions. In both cases a Test Card will help, and in both cases people will hate filling it in. Usually, people either feel delighted – they’ve created a winning business, or they feel deflated – their idea seems destined for failure. ![]() There’s a really crucial moment that comes right as someone finishes filling in a Business Model Canvas. ![]()
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